Five benefits that LENZING™ ECOVERO™ brings to planet-friendly fashion

Each piece of fabric starts with one ingredient, and that ingredient can determine the garment’s sustainability level once it reaches its final form. Viscose, being more economical to produce than other fibers and versatile in application, is often the go-to-choice for brands. However, viscose has historically been perceived as having a less than positive impact on the environment due to the methods adopted by many manufacturers, where non-renewable energy sources are often used to process the fibers.

For this reason, choosing ‘clean’ viscose that blends perfectly into any style or season is important for bringing sustainability into fashion. At Lenzing, protecting the environment is always a top priority, which is why LENZING™ ECOVERO™ branded viscose fibers are created with both planet and fashion elements in mind. Lenzing strives to ensure that the impact their fibers have on the planet at every stage of their life cycle is reduced as much as possible. Here, we will explore five reasons why eco-viscose made with LENZING™ ECOVERO™ fibers is the clear choice for manufacturers, brands, and consumers alike.

1. Less environmental impact
   
   To avoid the overexploitation of natural resources, Lenzing sources wood and dissolving wood pulp from semi-natural forests and plantations, rather than from ancient or endangered forests. By using wood, a natural and regenerative raw material, Lenzing plays an important role in replacing fossil-based products and helping mitigate climate change. Not only are Lenzing fibers sustainably sourced, they are also responsibly produced, reducing water impact, carbon emissions, energy use, and wastage. LENZING™ ECOVERO™ fibers are no exception, as they are proven to have a lower environmental impact than generic viscose, as confirmed by the Higg MSI, leaving air cleaner with up to 50% less carbon emissions. What’s more, LENZING™ ECOVERO™ cellulose fibers on their own can be naturally broken down in the environment after disposal.

   
   

2. Increased credibility of sustainability
   
   Lenzing’s sustainability claims are backed by globally recognized certifications and awards, such as the EU Ecolabel for meeting high environmental standards throughout a life cycle. Its sustainability data is openly shared with customers and partners to provide further assurance on its credentials. Lenzing strives to extend this transparency to customers through brand partners by making it easier for them to make valid and true sustainability claims on their products that contain Lenzing fibers. This is enabled through the Lenzing E-branding service, a one stop service for verifying Lenzing fiber sustainability claims, fabric certification, and licensing needs, which helps support brand partners’ growth and storytelling capabilities.

   
   

3. More assurance in supply chain integrity
   
   In addition to being sustainable, LENZING™ ECOVERO™ fibers are created using Lenzing’s unique and patented fiber identification technology which makes them verifiable along the entire supply chain, even when incorporated into end products after long textile processing and conversion steps through the value chain. These measures improve visibility and reduce uncertainties along the supply chain, helping to protect against counterfeits and drive systemic change.
   

4. Great options in quality and range
   
   LENZING™ ECOVERO™ fibers have many versatile properties that perform well in both knitted and woven fabrics, for example, they bring extreme softness and flow to fabrics. This makes them the perfect blend partner for a wide range of popular fibers, such as cotton, polyester, wool, silk, linen, acrylic, and more. To increase versatility in product creation, Lenzing also offers LENZING™ ECOVERO™ branded viscose in black. LENZING™ ECOVERO™ black viscose fiber incorporates color pigments directly into the fiber via a spin-dye process that uses up to 64% less water, 20% less electricity, 63% less heat and produces up to 64% less wastewater than conventional dyeing. This dyeing process makes for excellent long-lasting color retention and can achieve different color effects by altering the blending ratios, further boosting the fibers’ versatility, and providing more options for Lenzing’s blend partners. This is especially notable as the traditional textile dyeing process can often result in excess water consumption and pollution from non-biodegradable harmful substances used.
   

5. More possibilities in fashion
   
   Each of these reasons lend themselves to creating countless possibilities for sustainability in the fashion industry. With immense versatility across various applications including causal wear, lounge wear, and kids wear, LENZING™ ECOVERO™ Viscose fibers work perfectly for any style or trend. This is proven to be true for over 500 of Lenzing’s global brand partners who carry products made with LENZING™ ECOVERO™ fibers, thus supporting Lenzing in establishing transparency at every stage.
   
   Ultimately, Lenzing’s goal is to drive positive change in the industry with a sustainable viscose offering that supports consumer pursuits of responsible fashion. LENZING™ ECOVERO™ fibers provide customers with greater confidence in knowing that their fashion choices are environmentally responsible and have a low environmental impact.