LENZING™ ECOVERO™ collaborated with partners to empower transparency in the textile industry

Transparency throughout the value chain has become critical for the textile industry as consumers demand greater visibility into the environmental and social impact of their clothing choices. In response to this demand, brands and manufacturers are looking to partner with raw material providers, like Lenzing, to ensure their products are considering these elements from the outset of the production process.

Following the guiding principle of “take less, give more”, LENZING™ ECOVERO™ branded viscose fibers pay respect to nature, brand partners and consumers as the fiber production processes are continuously refined to maximize resource efficiency and minimize environmental impact [1], all while providing exceptional functional and physical benefits to customers.

“Our commitment to sustainability is reflected in our choice of LENZING™ ECOVERO™, contributing to the success and comfort of our innovative products. Consumers value products that stand the test of time, that’s why we choose to use LENZING™ ECOVERO™ fibers for their quality. We believe in creating products that not only contribute to a greener planet but also offer lasting value to our customers,” said Stanley Kwok, Co-Founder at KnitWarm Limited.

LENZING™ ECOVERO™ Viscose fibers strive to provide customers with peace of mind, setting the standard high for environmentally responsible viscose in the industry. Derived from controlled or certified wood sources, LENZING™ ECOVERO™ fibers are biodegradable and composable[2], conducive to building an environmentally conscious lifestyle with the goal of bettering the planet.

The LENZING™ ECOVERO™ brand also ensures ultimate traceability through sustainability data sharing of responsible manufacturing processes[3], Janiffer Chien, R&D Director at Taiwan Wacoal Co., Ltd., said, “In our product procurement decisions, we place a strong emphasis on clear certification data and supply chain transparency information to ensure the authenticity of a product’s sustainability. Lenzing has consistently provided comprehensive data in this regard, enabling us to confidently introduce new products.”

Not only is LENZING™ ECOVERO™ a pioneering label entrusted by partners to deliver high-quality fiber performance, the brand is also backed up with certified claims[4] that are recognized by value chain partners in the industry. “In addition to providing comfort, LENZING™ ECOVERO™ offers consumers a sense of security as it is sourced from wood with FSC® or PEFC certification[5]. Moreover, each fiber is traceable through its unique DNA, and consumers can receive a complimentary hangtag from Lenzing,” said Kevin Hansen Kurnia, Director and Owner of Harapan Kurnia Textile Indonesia.

Meanwhile, Selin Sarıtoprak, Sustainability Department Manager at Elyaf Tekstil San. Tic. A.S., highlighted the impact of LENZING™ ECOVERO™ in helping them achieve their sustainability targets, “When producing sustainable textile solutions, we prefer using LENZING™ ECOVERO™ fibers to design sustainable fabric collections that align with our customers’ expectations and allow us to rapidly and substantially reduce our carbon footprint, thereby achieving our sustainability goals.”

“Brands are increasingly seeking ways to incorporate LENZING™ ECOVERO™ fibers into their offerings, to further boost their green initiatives. By using their fibers, our company can promote to our buyers and the market that we are carrying out sustainable production and practices in the process of producing and selling our products. Transparency and sustainability are key trends that the entire textile industry is currently focusing on, and with LENZING™ ECOVERO™, we can prove that we are a company at the forefront of these trends.” said Danny Kim, Deputy General Manager for the Sales Support Team at Kyungbang Limited, Korea.

LENZING™ ECOVERO™ are fortunate enough to partner with numerous like-minded brands and partners to bring innovative solutions to the textile sector, in turn creating a positive change within the fashion industry. With the increase of readily available products using responsibly sourced raw materials like LENZING™ ECOVERO™, consumer demand for environmentally-responsible products will continue to maintain momentum and transparency will be expected to empower customers to make more verifiably informed choices about the impact of their clothing.

[1] Lenzing fiber production processes are continuously refined to maximize resource efficiency and minimize environmental impact. LENZING™ ECOVERO™ Viscose fibers are made with at least 50% less carbon emissions and water consumption compared to generic viscose (Higg MSI Version 3.7).

[2] LENZING™ ECOVERO™ fibers are certified by TÜV AUSTRIA as biodegradable in soil, freshwater and marine environments, and compostable under home and industrial conditions.

[3] Derived from the natural raw material wood, LENZING™ ECOVERO™ fibers are certified with the EU Ecolabel (license no. AT/016/001), a label of environmental excellence that is awarded to products and services meeting high environmental standards throughout their life-cycle, from raw material extraction to production, distribution and disposal.

[4] EU Ecolabel for textile products (license no. AT/016/001).

[5] FSC® (FSC-C041246) or PEFC (PEFC/06-33-92) certification.