TENCEL™ brand showcases cutting edge sustainable fiber innovations at Intertextile Shanghai Autumn 2020
Intertextile Shanghai Autumn 2020 is China’s comprehensive platform for showcasing the latest apparel innovations. This year, 3,400 exhibitors and 73,500 buyers attended the event [1] , which was held at the National Exhibition and Convention Centre from September 23 - 25.
For this year’s event, the TENCEL™ brand joined forces with 34 customers from across the downstream supply chain to showcase the latest fiber technology. From yarn to fabrics, our partners and Lenzing formed “Lenzing Satellite”, a new collaborative approach allowing visitors to learn more about how customers use our fibers.
"Lenzing Satellite" highlighted TENCEL™ branded lyocell fiber, TENCEL™ branded modal fiber, and LENZING™ ECOVERO™ branded specialty viscose fiber, each of which are leading sustainable fibers in their class. The exhibition provided visitors with the opportunity to engage directly with Lenzing representatives and "Lenzing Satellite" partners, for first-hand consultations and advice.
Intertextile Shanghai is an important event for the TENCEL™ brand, providing a unique opportunity to interface with customers in China and build stronger relationships with partners and customers across the region.
The TENCEL™ brand has been firmly committed to sustainable fiber development, and has been proud to educate customers, partners and industry influencers in China about the benefits of sustainable fibers for the environment. We look forward to collaborating with more partners for upcoming trade events and is excited to attend next year’s Intertextile Shanghai to engage with even more Chinese customers!